Mark Zuckerberg says if you don't wear AI glasses, you will be at a disadvantage in future

Mark Zuckerberg, the CEO of Meta, has reiterated his belief that AI-powered smart glasses will become the primary means of interacting with artificial intelligence in the near future. During Meta's Q2 2025 earnings call, as well as in a new blog post discussing 'superintelligence,' he emphasized the potential disadvantages for individuals who do not adopt AI-integrated eyewear. Zuckerberg articulated that glasses represent the ideal design for AI interaction, allowing devices to perceive, listen, and communicate with users throughout their daily activities. He also teased upcoming innovations, such as enhanced displays in glasses that could provide immersive and possibly holographic experiences, particularly with the anticipated Orion AR glasses. Meta has already introduced two lines of smart glasses: Ray-Ban Meta and Oakley Meta. These devices enable users to capture photos and videos, stream music, and engage with Meta’s AI, including real-time inquiries about their surroundings. Sales of the Ray-Ban Meta glasses have reportedly soared, tripling year-on-year according to EssilorLuxottica, the company’s partner. However, despite the growing consumer interest, Meta's Reality Labs division, responsible for AI and AR advancements, recorded a staggering operating loss of $4.53 billion in the latest quarter, bringing total losses since 2020 to nearly $70 billion. Zuckerberg defended these expenditures, framing them as a strategic investment in the future of consumer computing. The tech industry at large is gravitating toward similar innovations. Recently, OpenAI made headlines with its acquisition of a startup led by former Apple design chief Jony Ive for $6.5 billion, aimed at advancing AI-driven consumer hardware. Other companies are also exploring diverse formats, including wearable pins and pendants. While the optimal design for AI devices is still being debated, Zuckerberg firmly believes that eyewear could play a crucial role in seamlessly weaving AI into everyday life.