Zuckerberg: AI increased the time spent on Facebook and Instagram in Q2

During a recent earnings call, Meta's CEO Mark Zuckerberg attributed the rise in user engagement on Facebook and Instagram to advancements in artificial intelligence. He acknowledged that while there are growing concerns about the quality of AI-generated content, which some users refer to as "AI slop," the technology is evolving to enhance user experience by better recommending content. Zuckerberg emphasized the significant improvements in Meta's recommendation systems, stating that these enhancements have led to a 5% increase in time spent on Facebook and a 6% increase on Instagram just in the last quarter. The company reported that over 3.4 billion users accessed its suite of applications, which includes Facebook, Instagram, Messenger, and WhatsApp, on a daily basis in June. This number reflects a 6% year-over-year increase, contributing to a revenue boost of 22% to $47.1 billion for the family of apps. Moreover, Meta noted a 20% year-over-year increase in video viewing time during the quarter, attributed to optimizations in their ranking algorithms and efforts to promote original content on Instagram. Additionally, the emerging platform Threads, which competes with X, is also witnessing increased user engagement thanks to the integration of large language models (LLMs).