Radhika Gupta congratulates Zoho, wishes for more ‘world class Indian brands’

Radhika Gupta, the Chief of Edelweiss Mutual Fund, has extended her congratulations to Sridhar Vembu for the impressive success of Zoho's Arattai messaging app, which has quickly attracted a massive user base as an alternative to WhatsApp. Gupta's acknowledgment came after the app's user registrations skyrocketed from 3,000 to an astounding 350,000 within just three days. In a recent post on the platform X (formerly known as Twitter), she expressed her excitement as an Arattai user and her belief in the potential for more world-class Indian brands to emerge. Highlighting her experiences during a trip to Tokyo, Gupta noted the diverse array of successful brands across various sectors in Japan. She expressed a strong desire to see Indian brands rise to similar prominence over the next two decades. "Congrats to Sridhar Vembu on the launch of Arattai. I am thrilled to be a user and look forward to its growth," she said. "I firmly believe in the promise of Made in India brands, designed for both India and the global market." Sridhar Vembu, Zoho's Chief Scientist and co-founder, revealed that the company is actively working to bolster its infrastructure to accommodate the rapid growth. "We are urgently scaling our infrastructure for a potential 100-fold increase in users," he shared on X, mentioning that this surge occurred well ahead of their anticipated rollout of new features and marketing efforts. The name 'Arattai,' which translates to 'casual chat' in Tamil, encapsulates the app's goal of facilitating easy, everyday communication. It offers standard messaging features such as text, image, video, document sharing, and voice and video calls. Additionally, businesses can utilize channels to engage with their audience, enhancing the app's utility beyond personal messaging. With a strong emphasis on privacy, Arattai ensures secure communications through end-to-end encryption. Its rapid adoption and commitment to user security suggest that it could become a formidable competitor to established global messaging platforms. As the app continues to grow, it signals a promising development for India's tech landscape.