YouTube’s biggest trends of 2025: Kumbh mela, Labubu doll, Squid Game among top hits

YouTube has unveiled its list of the most significant trends from 2025, highlighting the diverse range of content that captured viewers' attention throughout the year. The platform categorized the trends into various segments, including top trending topics, popular songs featured in Shorts, and standout creators. A striking observation from YouTube’s report is that around 76% of Gen Z users in India turned to the platform for insights into global events and trends. This indicates a strong reliance on YouTube as a primary source of information and entertainment among younger audiences. Live events played a pivotal role in driving traffic to the platform this year, with major occurrences like the Kumbh Mela, IPL 2025, and the Asia Cup generating significant buzz and engagement. Additionally, internet-driven trends, such as the character Tung Tung Tung Sahur from Italian Brainrot, along with the Labubu doll, carved their niche in the cultural conversation. Music also thrived on YouTube, with numerous tracks becoming fan favorites across both short and long-form video formats. The platform’s ability to showcase both emerging and established artists contributed to its vibrant musical landscape for the year.