YouTube just changed monetisation rules: Here's what YouTubers need to know

Attention YouTube content creators: significant changes are on the horizon that may impact your monetization status. Starting July 15, YouTube is implementing new policies aimed at curbing channels that produce repetitive, low-effort, or AI-generated content. This shift means that simply meeting the previous eligibility criteria under the YouTube Partner Program (YPP)—1,000 subscribers and 4,000 public watch hours (or 10 million Shorts views within 90 days)—will no longer guarantee monetization. The platform has declared that originality is now paramount. Under the latest guidelines, creators risk losing monetization for videos that fall into the category of “mass-produced or inauthentic content.” YouTube's intent is to combat content that feels spammy and lacks meaningful viewer engagement. This change is also a direct response to the rise of automated content generated by AI tools, which often lack the personal touch that YouTube aims to encourage. However, it’s important to note that not all AI-assisted content will face penalties. Creators who enhance existing material through analysis, commentary, or educational insights will still be eligible for monetization. YouTube will evaluate whether the content offers a unique experience, emphasizing the importance of adding personal input, whether it’s your voice, face, or perspective. To enforce these new guidelines, YouTube will employ a combination of AI technology and human reviewers to evaluate content. Channels that violate the updated policy may face penalties, though creators will have the option to appeal if they can demonstrate that their content is original and valuable. This update represents one of YouTube's most aggressive initiatives to eliminate low-quality content and promote genuine creators, especially as AI technology continues to evolve in the digital landscape. Creators who adjust to these changes swiftly may find themselves better positioned for success, while those who resist may find their ad revenue dwindling.