These 20- and 22-year-olds raised $5M from YC, General Catalyst to study online behavior using vision AI

At the break of dawn, 20-year-old Amogh Chaturvedi is fueled by determination despite a lack of sleep. Recently faced with a family emergency related to an electric scooter, he quickly shifts gears to discuss his entrepreneurial journey. Chaturvedi, along with his co-founders, has not only sold a startup at the age of 19 but also secured $5 million in funding for their latest venture, Human Behavior. Launched just a few months ago, Human Behavior aims to transform how businesses understand online user interactions. The startup leverages vision AI to provide insights into user behavior that traditional analytics tools, like Mixpanel and PostHog, have struggled to deliver. By analyzing real user session replays, rather than relying solely on manually tagged events or clickstream data, the platform promises to answer crucial questions about user engagement without the lengthy setup often required by existing tools. In a remarkable feat, Human Behavior wrapped up its $5 million seed funding round in just two days, attracting investors such as General Catalyst, Paul Graham, Vercel Ventures, and Y Combinator. Chaturvedi explained their decision-making process, stating, "We could’ve opted for financial engineering due to higher valuations offered, but we chose a different path." Chaturvedi's co-founders, both 22, Skyler Ji and Chirag Kawediya, joined him after meeting at a hacker house he organized in 2023, following his freshman year at Stanford. Their first project, Dough, was an e-commerce accounting tool that they developed independently. Despite initial skepticism from Y Combinator regarding Dough's market potential, the team pivoted to focus on behavioral analytics after gathering consistent feedback from customers. The transition was swift; after selling Dough for a six-figure sum to Employer.com, the trio committed fully to Human Behavior. Kawediya pointed out that traditional analytics often require significant engineering resources to set up event trackers, consuming precious time for quickly evolving startups. Human Behavior aims to eliminate this bottleneck. By utilizing advanced computer vision models to analyze session replays at scale, they can efficiently summarize extensive user interaction data. Ji remarked, "Why spend hours writing code to track clicks when we can just watch the video?" The startup currently serves a clientele primarily consisting of fast-growing Series A and B companies, providing daily reports that detail feature usage, bug occurrences, and user churn. Since its inception, Human Behavior has been experiencing a growth rate of 20% month-over-month, with the founders referring to session replays as an “untapped goldmine.” They envision expanding their offerings to include automated quality assurance and integrated IT support powered by their data. With aspirations to establish Human Behavior as a leading player in session replay technology, Chaturvedi and his team believe their innovative approach will enable them to outpace established competitors like Mixpanel and PostHog, particularly because these companies may find it challenging to adapt their existing architectures to incorporate such advancements without a complete overhaul.