X begins rolling out the ‘About this account’ feature to users’ profiles

In a bid to combat inauthentic engagement, Elon Musk's X has initiated the rollout of a new feature for user profiles that provides key account information. This update reveals details such as the account's location, the number of times the username has changed, the original join date, and the method through which the user downloaded the app. The introduction of this feature aims to address the growing challenge of bots impersonating real users on the platform, a concern that is becoming increasingly difficult to manage in the era of artificial intelligence. The concept was first shared in October by Nikita Bier, X's head of product, who indicated that the company would start testing the feature on his account and those of X employees. The intention behind displaying such information is to empower users to make informed decisions when interacting with accounts, helping them discern between authentic profiles and potential bots or malicious actors. For instance, if an account claims to be based in a U.S. state but the profile details indicate otherwise, users may suspect ulterior motives. After a user suggested that account location information should be mandatory, Bier responded with a promise to implement changes within 72 hours. Since then, many users have begun to see the “About this Account” feature on their profiles. To access this information, users can click on the “Joined” date displayed on their profile, leading them to a page that details their account history, including location and username change history. Although some users globally have reported the feature appearing on their profiles, TechCrunch has encountered difficulties accessing this information on other users' accounts. This could suggest that X is allowing users to verify their information for accuracy before a broader rollout. Importantly, X provides users with options to control the visibility of their location information, allowing them to choose between displaying their country or just their geographical region. This flexibility is crucial, especially in regions where free speech could have legal repercussions. To modify these settings, users can navigate to the “About your account” section found within the “Privacy and Safety” settings of the X app. Additionally, reports indicate that X is exploring a feature that would alert users if they are utilizing a VPN, which could mask their true location. While the timeline for this feature remains uncertain, it would serve to inform others that the user's country or region might not be accurately represented. X is not alone in its efforts to enhance transparency; similar features have been available on platforms like Instagram for some time, highlighting a trend toward greater accountability in social media interactions.