K-Pop, True Crime, and Bollywood: What India asked Alexa in 2025

In 2025, Amazon unveiled intriguing insights into the voice commands made by Alexa users in India, showcasing a vibrant spectrum of interests in entertainment and information. The data highlights how users leveraged the voice assistant for instant access to trivia and media in English, Hindi, and Hinglish. Among the significant trends, it’s clear that K-Pop and sports personalities captured the attention of many, alongside a steady fascination with Bollywood and true crime podcasts. Music requests dominated the landscape, with the hit K-Pop song "APT" by ROSÉ and Bruno Mars ranking high among the most requested tracks through Alexa and Amazon Music. Other fan-favorites included songs like "Shaky," "Sapphire," "Saiyaara," "Sahiba," and "Golden." Prominent artists that users frequently requested encompassed both Indian legends such as Lata Mangeshkar and Kishore Kumar, as well as global icons like Bruno Mars. K-Pop superstars BTS, Jennie, and Blackpink were also among the most searched artists, alongside international music sensations like Taylor Swift and Justin Bieber. Podcasts have emerged as a popular genre for Indian users, with a keen interest in topics ranging from true crime to spirituality. The top requested podcasts included titles such as "The Horror Show by Khooni Monday," "The Desi Crime Podcast," and "The Sadhguru Podcast - Of Mystics and Mistakes." The curiosity didn’t stop at entertainment; users were also eager to learn more about celebrities and business figures. Questions regarding net worth showcased a particular interest in personalities like Elon Musk, Mukesh Ambani, Cristiano Ronaldo, and Jeff Bezos. Additionally, inquiries about the spouses of these public figures, including Cristiano Ronaldo and Shah Rukh Khan, were notably popular. In the realm of sports, figures like Virat Kohli, Sachin Tendulkar, and Rohit Sharma sparked considerable interest, with users often asking about their heights along with those of other stars like Lionel Messi. Furthermore, Alexa served as a quick reference for general knowledge, with users frequently asking about political leaders, geography, and current events. Common queries included questions about the Prime Minister of India and the President of the United States. This data reflects the wide-ranging interactions of Indian customers with Alexa from January to November 2025.