How to build a GTM strategy that actually drives results at TechCrunch Disrupt 2025

Navigating the go-to-market (GTM) landscape can be a daunting challenge for many startups, but it doesn't have to be that way. At the upcoming TechCrunch Disrupt 2025, set to take place in San Francisco from October 27 to 29, industry experts Max Altschuler, Alison Wagonfeld, and Marc Manara will share their invaluable insights on how to create a GTM strategy that not only supports product launch but also scales effectively alongside it. Participants are encouraged to register early to take advantage of savings of up to $668 on their Disrupt 2025 passes. This event promises to deliver essential strategies for crafting a successful GTM approach. Each of the panelists brings a wealth of experience to the table. Max Altschuler, a seasoned entrepreneur and current general partner at GTMfund, has a multifaceted understanding of the GTM process from various perspectives, including his time as a founder and operator. Alison Wagonfeld, serving as CMO of Google Cloud, oversees global marketing for Google Cloud Platform and Workspace, effectively merging brand strategy with performance on a massive scale. Meanwhile, Marc Manara leads OpenAI's global Startups, VC, and Private Equity team. His extensive background at AWS and his own entrepreneurial ventures equips him with a nuanced understanding of how AI is reshaping GTM strategies. This session is tailored for early-stage founders and operators eager to translate promising ideas into substantial growth. Attendees can expect a deep dive into critical areas such as messaging, effective sales hiring, demand generation, and the essential metrics that influence fundraising, scaling, or pivoting their GTM strategies. Whether your startup is still in the pre-revenue phase or gearing up for rapid growth, this is an opportunity not to be missed. As additional speakers are announced, the excitement builds for Disrupt, which attracts over 10,000 leaders from startups and venture capital for three days filled with practical insights and cutting-edge technology. Don’t forget to register before September 26 at 11:59 p.m. PT to secure your savings and take the first step towards developing a GTM strategy that truly works.