
In an exciting move for anime enthusiasts, Boat has officially entered the realm of anime merchandise. On July 15, 2025, the renowned Indian audio and wearables brand revealed a limited-edition collaboration with the legendary anime series Naruto, introducing Naruto-themed versions of two of its most popular products: the Rockerz 460 Bluetooth headphones and the Stone 350 Pro portable speaker. The Rockerz 460 Naruto Edition is designed for an exceptional audio experience, featuring 40mm drivers, boAt’s Signature Sound, and a BEAST Mode that provides ultra-low latency for gamers and movie watchers alike. This model ensures clear communication with its ENx technology for calls, dual pairing for effortless device transitions, and boasts an impressive battery life of up to 30 hours. Comfort is key with sweat-resistant memory foam ear cushions and an adjustable headband, making them perfect for extended anime marathons. On the other hand, the Stone 350 Pro Naruto Edition delivers a robust 14W sound output in a sleek design that includes dynamic RGB lights that dance to the rhythm of your music. It supports Bluetooth 5.3, AUX, TF cards, and even enables hands-free calling. With a 12-hour battery life and an IPX5 water resistance rating, this speaker is ready for both rainy-day playlists and high-energy anime workouts. This limited series celebrates beloved Naruto characters such as Naruto Uzumaki, Kakashi Hatake, and Itachi Uchiha, integrating them into the product designs and a broader community engagement campaign. Events like the Ramen Rave at Kuuraku in Mumbai, Naruto Runs hosted by Bombay on Foot, and rapid delivery promotions through Blinkit highlight Boat's strategy to transcend traditional marketing, embracing a narrative that resonates with pop culture. For fans eager to get their hands on these unique items, both the Rockerz 460 Naruto Edition headphones and the Stone 350 Pro Naruto Edition speaker are available for ₹1,799 each on Boat’s official website and through Blinkit.
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