From Tab Management to Privacy Tools: Key features of Ulaa browser explained

Zoho, an Indian software company, has successfully launched its web browser, Ulaa, which has quickly climbed to the top of the App Store charts. Positioned as a 'privacy-first' option, Ulaa aims to challenge established giants such as Google Chrome, Apple Safari, and Microsoft Edge. This rapid ascent mirrors the success of Zoho's messaging app, Arattai, which previously gained traction as a local alternative to WhatsApp, highlighting the growing competition of Indian apps against international tech behemoths. Ulaa is compatible with various operating systems, including Android, iOS, Windows, macOS, and Linux. One of its standout features is Ulaa Sync, allowing users to synchronize bookmarks, saved passwords, browsing history, and settings across multiple devices. However, this requires users to log in with a Zoho account. The browser includes a Tabs Manager that enhances tab management by enabling users to pin, pause, and save essential pages. Additionally, its Smart Grouping feature intelligently organizes open tabs into sets, facilitating easier navigation and optimizing memory usage. Built with a focus on privacy, Ulaa incorporates a robust ad blocker designed to prevent trackers from harvesting data while blocking intrusive pop-ups, misleading advertisements, fingerprinting attempts, and malware. According to the browser's support page, these features aim to foster a safer online environment without the need for third-party extensions. Ulaa also offers a built-in password manager for saving, editing, and autofilling login credentials. The Bookmarks Manager allows for quick import, export, and organization of favorite websites. Furthermore, users can capture screenshots directly within the browser, with options to annotate images with text, arrows, or shapes. For those who enjoy customizing their browsing experience, Ulaa supports a variety of Chrome extensions, allowing users to enhance functionality with familiar tools. Its impressive debut on the App Store indicates a strong early interest from users. The true test of Ulaa's longevity in the market will depend on whether its combination of privacy features and practical browsing tools can persuade users to transition from their established browsers.