Threads now has more than 400 million monthly active users

In an impressive achievement for Meta, the social media platform Threads has officially surpassed 400 million monthly active users (MAUs) just two years after its launch. Adam Mosseri, head of Instagram, shared this exciting news in a recent Threads post. He expressed gratitude to the community, noting, "It’s been quite the ride over the last two years. This started as a zany idea to compete with Twitter and has evolved into a meaningful platform that fosters the open exchange of perspectives." The milestone marks a significant increase, with Threads gaining 50 million new monthly users in the last quarter alone. Just a few months ago, Meta CEO Mark Zuckerberg announced that Threads had reached over 350 million MAUs. In contrast, Twitter, now rebranded as X, reportedly boasts over 600 million monthly active users according to statements from its former CEO, Linda Yaccarino. Recent analytics from Similarweb indicate that Threads is closing in on X in terms of daily mobile users. In June 2025, Threads recorded 115.1 million daily active users, a remarkable 127.8% increase from the previous year. Meanwhile, X reported 132 million daily active users, reflecting a slight decline of 15.2% year-over-year. However, X continues to lead in global web visits, with 145.8 million average daily visits in June compared to Threads' 6.9 million. Threads' rapid growth can be attributed to a series of new features rolled out over the past year, including direct messaging, integrations with the fediverse, custom feeds, and enhancements powered by artificial intelligence. This continued innovation suggests that Threads is positioning itself as a formidable player in the social media landscape.