Google just broke SEO. Here’s what replaces it.

During the recent Google I/O event, it was officially announced that AI-generated responses will now take priority in search results. This shift means that many brands may find themselves with diminished insight into how artificial intelligence represents them to consumers. For marketers and businesses that have dedicated years to optimizing for traditional search results, this development marks a dramatic change in the landscape. In a recent episode of TechCrunch’s Equity podcast, Rebecca Bellan engaged with Matt Thompson, VP of partnerships at Scrunch, a startup that is at the forefront of this AI-driven search transformation. They discussed the implications of Google's new search paradigm and shared actionable strategies for marketers and entrepreneurs navigating this evolving terrain. Stay updated by subscribing to the Equity podcast on platforms like YouTube, Apple Podcasts, Overcast, and Spotify. You can also connect with Equity on social media via X and Threads with the handle @EquityPod.