SusHi Tech Tokyo isn’t a conference — it’s a deal room with 60,000 people

In a departure from traditional tech conferences, SusHi Tech Tokyo 2026 is set to transform how business is conducted in the tech industry. From April 27 to 29, the Tokyo Big Sight will host a staggering 60,000 attendees, including 750 startup exhibitors and city leaders from 49 different countries. However, the standout feature of this event isn't just its size but the 10,000 pre-arranged business meetings that will take place, showcasing a focus on meaningful connections over casual networking. The SusHi Tech app serves as a matchmaking tool rather than a simple event guide. Attendees can create profiles detailing their interests, allowing the app's AI to suggest potential business contacts. This innovative approach replaces the traditional business card exchange with a seamless QR code system, removing barriers and encouraging direct communication between participants. Another exciting element of SusHi Tech is the reverse pitch format, where corporations and municipal leaders present their challenges and invite startups to propose innovative solutions. This year, cities like Moreton Bay and Rome will be actively seeking answers from the global startup community, making it clear that the event is as much about collaboration as it is about competition. Prominent companies such as Sony, Google, and Microsoft will host Open Innovation exhibits, looking to forge new partnerships with startups. Additionally, twelve industry-specific clusters focusing on areas like logistics, life sciences, and climate tech will be present, eager to engage with emerging businesses. With 400 exhibitors hailing from outside Japan, SusHi Tech provides an unparalleled platform for international entrepreneurs to tap into the Japanese market. Newly introduced this year, the 'SusHi Tech Global Startups' pavilion will feature 45 growth-stage companies backed by the Tokyo Metropolitan Government, marking an exciting opportunity for global investors. For those unable to attend in person, remote participation options offer a unique solution. Participants can interact with attendees via on-site staff equipped with devices displaying their likeness, creating an engaging virtual presence. Furthermore, ticket holders can access online streaming of select sessions, ensuring that missing the event doesn’t mean missing out on valuable insights. Mark your calendars for this game-changing event, which promises to reshape the startup landscape in Tokyo. SusHi Tech Tokyo 2026 is not just another conference; it’s a dynamic platform for collaboration and innovation.