Substack launches a TV app

Substack, widely recognized for its newsletter platform, has announced the launch of a new TV app designed for both Apple TV and Google TV users. This beta version, unveiled on Thursday, will enable subscribers to view video posts and livestreams from various creators active on Substack. The app introduces a TikTok-style "For You" section, which curates videos from selected authors, alongside personalized recommendations. Both free and paid subscribers can gain access to the app, with features varying according to their subscription levels. Looking ahead, Substack plans to roll out previews of paid content for free users. In addition to video posts, Substack aims to enhance the app by incorporating audio content, read-aloud functionalities, improved search and discovery tools, in-app options for upgrading subscriptions, and dedicated areas for each publication, allowing subscribers to delve into all video offerings from specific creators. This strategic move highlights Substack's commitment to expanding its video and livestreaming capabilities as it seeks to compete with established platforms like YouTube and Patreon. The company initiated its video journey by introducing video posts in 2022, followed by monetization opportunities for creators in 2023, and the addition of livestreaming features for all publishers. Furthermore, Substack has embraced short-form video content by launching a TikTok-like feed within its app earlier this year. In a blog post, the company emphasized its dedication to long-form content, stating, "Substack is the home for the best long-form—work creators put real care into and subscribers choose to spend time with." The app aims to provide a comfortable platform for extended viewing of compelling videos and livestreams. However, the announcement has sparked mixed reactions among users. Many commenters expressed concerns, with some urging the company to focus on writing rather than shifting towards video. One notable comment cautioned, "Please don’t do this. This is not YouTube. Elevate the written word." Another expressed disappointment at the perceived pivot from long-form writing to video content, indicating a disconnection with Substack's original mission. Substack's move into the living room space echoes similar trends in the industry, as evidenced by Instagram's recent launch of IG for TV, a service that allows users to watch Reels on larger screens, starting with Amazon Fire TV.