Spotify cuts subscription prices in India; discontinues Premium Lite

Spotify has announced a significant reduction in subscription prices for its Premium Standard and Student plans in India, marking a notable shift in its pricing strategy. This move comes alongside the discontinuation of the entry-level Premium Lite tier, as the company seeks to streamline its subscription offerings for users. As reflected on the Spotify website, the cost of the Premium Standard plan has been slashed to Rs 139 per month, a decrease from the previous price of Rs 199. Interestingly, this new price aligns with that of the now-defunct Premium Lite plan, which has been officially removed from the company's offerings. Additionally, the Student plan has seen a price drop from Rs 99 to a mere Rs 69 per month, making it more accessible for students. In a statement to Business Today, Spotify explained, “We occasionally adapt the plans we offer, based on market opportunity, to provide choice and value to users.” They emphasized the discontinuation of the Lite plan, stating, “In India, the Lite plan is no longer available. Spotify Lite users are being offered the option to transition to Spotify Standard at the same price. Users have already been informed about this change.” For those seeking more features, the Spotify Premium Platinum plan remains available at Rs 299, providing advanced functionalities for a more enhanced listening experience. With the new pricing structure, Spotify users have the option to choose between the Premium Standard, Lite, and Platinum plans, depending on their needs. It's important to note that these updated subscription prices will apply to new users, while existing subscribers can continue on their current plans unless they decide to switch. The legacy options still include Individual, Duo, and Family plans, ranging from Rs 139 to Rs 229.