Spotify and Liquid Death release a limited-edition speaker shaped like… an urn?

In an unexpected collaboration, Spotify and Liquid Death have introduced a unique product that’s sure to turn heads: the Eternal Playlist Urn. This wireless Bluetooth speaker, designed to resemble a cremation urn, is raising eyebrows and sparking conversations. Limited to just 150 pieces in the U.S., this collector's item is priced at $495. Measuring 7 inches by 11.4 inches, the urn is not meant for ashes but serves as a quirky audio device with technology integrated into its lid. Spotify claims it to be the “world’s first ever music-streaming urn,” humorously suggesting that even in the afterlife, one can enjoy their favorite tunes. The company’s blog post playfully asserts, “Life needs music. So does the afterlife.” Customers who purchase the urn can create their own Eternal Playlist on Spotify by answering entertaining prompts such as “What’s your eternal vibe?” and “What’s your go-to ghost noise?” Based on their responses and listening habits, Spotify will curate a personalized playlist that can sync directly with the urn’s speaker, allowing for sharing among friends and family. This launch marks Spotify's second hardware collaboration, following a partnership with Ikea in 2022 to produce a portable Bluetooth lamp speaker. Although the company has ventured into the hardware realm before with products like the now-discontinued “Car Thing,” this initiative stands out due to its unconventional design and marketing approach. Liquid Death is no stranger to bold marketing stunts, having previously released a life-sized Yeti Casket-shaped cooler that generated significant buzz, attracting over 800 bidders and fetching a staggering $68,200. The Eternal Playlist Urn continues this trend, blending dark humor with innovative branding, leaving consumers to ponder whether it’s a creative marketing ploy or simply a bizarre novelty.