Snap Map’s new ‘Place Loyalty’ badges will show the spots you visit most often

Snapchat is introducing an exciting new feature called “Place Loyalty,” designed to highlight users who frequently visit certain locations on Snap Map. Announced on Wednesday, this feature will allow users to see if they rank among the top visitors to a location over the past year. Users who find themselves in the top 25% of visitors to a particular spot will be able to see their ranking displayed on the Snap Map, with the option to share it with others. For those who are particularly dedicated, Snapchat offers shiny gold badges for the top 1% of visitors, silver for the top 10%, and bronze for the top 25%. This new functionality is not just for individuals; Snapchat aggregates the data for brands and chains across all their locations. However, it’s important to note that these badges will only be visible if users opt to share their location with Snapchat, and the rankings will be private to each user. This initiative aims to enhance user engagement with the platform and encourages sharing of loyalty badges on various social media channels or with friends. Since its launch in 2017, Snap Map has evolved from merely showcasing friends’ locations to becoming a tool for discovering local attractions and activities. With over 400 million monthly active users, Snap Map remains a critical component of Snapchat's offerings, helping the app maintain its competitive edge against rivals like TikTok and Instagram. While Instagram has introduced its own mapping feature, Snapchat continues to innovate with updates like the recently launched “Footsteps” feature that allows users to track their explorations. Additionally, Snapchat rolled out “Promoted Places” last year, further enhancing the Snap Map experience for users and brands alike. This feature provides a platform for businesses to advertise and showcase their locations, enriching the overall user experience on the app.