Snapchat rolls out free ‘Streak Restore’ for Indian users, partners with Rashmika Mandanna

In a heartfelt tribute to Friendship Day, Snapchat is offering its Indian users a unique opportunity to restore their Snap Streaks at no charge for the first time ever. From July 30 to August 3, users can revive up to five lost Snap Streaks, enhancing their connections on the platform. This initiative is part of a broader campaign featuring the beloved Indian actress Rashmika Mandanna. Known for her engaging relationship with fans and a modern approach to digital interaction, Mandanna has teamed up with Snapchat to spotlight this exciting offer as well as her lifestyle brand, ‘Dear Diary’. Snap Streaks, a key feature of Snapchat, symbolize the frequency with which two users share Snaps, with longer streaks representing stronger bonds. For those who have inadvertently lost a streak, this limited-time feature provides an invaluable chance to restore that connection without resorting to Snapchat's usual in-app purchase options. "This Friendship Day, we are thrilled to collaborate with our cherished Snap Star creators, including Rashmika, to celebrate her brand ‘Dear Diary’ while offering our community a unique chance to strengthen their most meaningful relationships," stated Saket Jha Saurabh, Director of Content and AR Partnerships at Snap Inc India. Additionally, Snapchat is introducing the ‘Besties Bitmoji Lens’, an innovative augmented reality feature that allows users to crown their closest friends with a virtual trophy. This new lens aligns with the platform’s ongoing commitment to providing interactive and expressive tools that nurture authentic connections, particularly among Gen Z users.