Samsung expands Finance+ in India with quick loan approvals, flexible EMIs and more

Samsung India has unveiled an upgraded version of its digital financing platform, Samsung Finance+, now extending its services to the Bespoke AI range of home appliances. This initiative allows Indian consumers to acquire high-end AI-equipped refrigerators, washing machines, and air conditioners with swift loan approvals and flexible EMI options, all through a completely digital and paperless experience. Developed by the Samsung R&D Institute located in Bangalore and Delhi, the enhanced Samsung Finance+ is accessible both online via Samsung.com and at physical retail locations. Loans can be approved in as little as 15 minutes following a brief KYC and credit assessment, requiring minimal documentation. "Our mission at Samsung is to make premium technology available to everyone in India, and Samsung Finance+ underscores that commitment," stated Ghufran Alam, Vice President of Digital Appliances at Samsung India. "By merging digital innovation with effortless accessibility, we are streamlining the financing process and promoting financial inclusion." In collaboration with DMI Finance, a digital lending solutions provider, this service aims to significantly simplify the purchasing experience for consumers eager to upgrade to AI-driven appliances without the burden of upfront costs. At retail stores, customers can utilize Samsung Finance+ by visiting a dedicated desk, where they can submit their electronic documents for quick verification. Upon approval, they can proceed to finalize their purchase with personalized EMI plans that align with their financial situations.