Samsung launches 2025 Bespoke AI appliance range in India, unveils all-in-one laundry combo

Samsung has officially launched its 2025 Bespoke AI appliance range in India, showcasing a series of interconnected home devices designed to enhance everyday living through smarter, personalized control. The highlight of this new collection is the Bespoke AI Laundry Combo, a pioneering unit that merges washing and drying functions, featuring advanced automation, energy efficiency, and voice command capabilities. This latest lineup expands Samsung’s AI Home ecosystem, which now includes smart functionalities in refrigerators, air conditioners, top-load washers, and other laundry appliances. The newly integrated AI Home interface allows users to manage their devices in real-time, facilitating family communication and seamless connectivity with other smart devices through the SmartThings platform. "We are excited to introduce the 2025 Bespoke AI digital appliances range in India, where innovation meets intention," stated JB Park, President & CEO, Samsung Southwest Asia. "These are not just smart appliances; they are intuitive companions designed for Indian households. Whether it’s a child interacting with the refrigerator through AI Vision Inside, a couple managing laundry from afar, or an elderly person using the appliance, every interaction has been crafted to be personal, smooth, and secure. Our core values of Easy, Save, Care, and Secure drive our commitment to creating interlinked AI appliances that seamlessly fit into modern homes." Equipped with an updated Bixby assistant for integrated voice control, these devices recognize natural language commands and customize settings based on voice identification. Security is paramount, with Samsung Knox providing robust multi-layered protection across the devices, many of which have received the prestigious Diamond-level IoT security certification from UL Solutions. The Bespoke AI Laundry Combo stands out with features like AI Wash & Dry, heat pump drying, a Super Speed cycle, and a 7-inch AI Home touchscreen. It also includes smart features such as the Flex Auto Dispense System, Auto Open Door, and compatibility with SmartThings Map View to oversee connected appliances throughout the house. Additionally, the Bespoke AI Refrigerator features AI Vision Inside, which can identify up to 87 food items, monitor expiration dates, and propose recipes. Its 9-inch AI Home Display serves as a hub for entertainment, scheduling, and appliance management. Other notable appliances include the Bespoke AI WindFree Air Conditioner, designed for draft-free cooling with 23,000 micro-holes and adaptive compressor controls, and the AI Top Load Washer, which employs AI Wash technology to optimize cycles for fabric care and energy efficiency. "With the 2025 range, we are introducing appliances that not only understand lifestyles but also prioritize data protection and provide practical convenience through AI Home. From AI Vision Inside to Knox-powered security features and inclusive design, our offerings represent a significant advancement towards truly smart, safe, and human-centered homes," remarked Ghufran Alam, Vice President of the Digital Appliances Business at Samsung India. In a move to ensure inclusivity, Samsung has integrated features such as voice alerts, accessible displays, screen readers, and enhanced Auto Open Door functions to assist users with mobility or visual impairments. The pricing for the Bespoke AI Laundry Combo starts at ₹3,19,000, while the Bespoke AI WindFree Air Conditioner begins at ₹36,000, and the Bespoke AI Double Door Refrigerator starts at ₹44,000. For those interested in smart laundry options, the Bespoke AI Top Load Washer is available from ₹24,500 for the 8kg model. The Bespoke AI French Door Refrigerator with an integrated AI Home display will hit the market in July.