Samsung trolls Apple again over foldable iPhones and mocks Apple's AI progress

In a bold move, Samsung has once again targeted Apple with a new advertisement that highlights the lack of foldable technology in the iPhone. This marketing campaign emerges just weeks ahead of Apple's anticipated launch of the iPhone 17 series, creating a buzz in the tech community. Shared through various social media platforms by Samsung Mobile USA, the advertisement showcases the Galaxy Z Fold7 alongside Apple's flagship model. Samsung emphasizes the innovation of its foldable series, contrasting it with the standard design of the iPhone, which remains unchanged. Additionally, the ad promotes Samsung's Galaxy AI suite, focusing on features like 'Sketch to Image,' which allows users to convert rough sketches into detailed images. Samsung's playful jabs at Apple are not new; the company has a longstanding tradition of using cheeky marketing tactics to draw attention. While some may view this as provocative, it effectively keeps the rivalry in the spotlight. Reports indicate that Apple won't introduce its first foldable iPhone until late 2026, giving Samsung ample opportunity to boast about its advancements in this area. Adding another twist to the competition, industry sources suggest that Samsung Display may be the provider of the display panels for Apple's future foldable device, adding a layer of irony to their rivalry. The latest advertisement doesn’t stop at foldables; it also critiques Apple’s slower integration of AI features. Although iPhone users have recently received updates like Image Playground, Samsung claims that its Galaxy AI ecosystem delivers a more extensive and versatile range of functionality. Currently, Samsung is relishing its lead in both the foldable smartphone market and mobile AI technology, and it shows no intention of easing off in reminding Apple and its users about the existing gap.