Samsung to unveil 2026 DX Vision at ‘The First Look’ ahead of CES

Samsung Electronics is gearing up for its highly anticipated annual event, 'The First Look', scheduled for January 4 at 7 PM PST, just two days before the commencement of CES 2026. This event will take place at the Latour Ballroom in the Wynn Las Vegas and aims to present the company's vision for its DX Division, alongside innovative AI-driven customer experiences. TM Roh, the CEO and Head of the DX Division, will take the stage for the keynote address, accompanied by SW Yong, President of the Visual Display Business, and Cheolgi Kim, Executive Vice President overseeing the Digital Appliances Business. Together, they will outline Samsung's strategic focus across various key product categories for the upcoming year. The First Look will be available for viewing via livestream on Samsung Newsroom, the company’s official YouTube channel, and Samsung TV Plus. Following this event, Samsung will continue its CES 2026 engagements with exhibitions and demonstrations at its dedicated space within the Wynn Las Vegas, running until January 7. The tech giant emphasizes its commitment to shaping the future of connected living, advancing technologies in televisions, smartphones, wearables, digital appliances, network systems, automotive audio, and enhancing SmartThings integrations along with AI capabilities throughout its product lineup.