Naware’s chemical-free weed killer tech could change how we treat lawns

Mark Boysen, the founder of Naware, embarked on an unconventional journey to eliminate weeds after witnessing the devastating impact of chemical exposure on his family in North Dakota. Initially experimenting with drones and a powerful 200-watt laser, Boysen quickly realized the risks associated with fire hazards. Thus began his quest for a safer, chemical-free weed killer. After exploring various prototypes, including cryogenics, Boysen's breakthrough came with the use of steam. Earlier this year, he unveiled this innovative solution at TechCrunch Disrupt 2025, showcasing a system that leverages computer vision to identify and eradicate weeds using nothing but vaporized water. This technology can be seamlessly integrated with mowers, tractors, or even ATVs, offering remarkable versatility. In a landscape dominated by high-tech AI and major software firms, Naware's story echoes the classic garage startup narrative. Boysen recalls the initial testing phase, which involved ordering a simple garment steamer from Amazon, followed by several more. However, he soon realized these weren’t industrial-grade tools, prompting extensive research to refine the technology for effective and scalable use. The real challenge, however, lay in accurately identifying the weeds. Boysen noted the complexities of the “green-on-green” problem, where the software must recognize weeds in real-time as the equipment navigates over lawns. Utilizing Nvidia GPUs, Naware has made significant strides in overcoming this hurdle. Targeting lawn care companies servicing athletic fields and golf courses, Naware claims it can help clients save between $100,000 and $250,000 annually by reducing reliance on chemical treatments. Additionally, the technology eliminates the need for labor dedicated solely to chemical application. Currently, Naware is conducting paid pilot programs to refine its product, and Boysen is optimistic about forging strategic partnerships with major equipment manufacturers, hinting at discussions with companies valued at $5 billion. Looking ahead, he recognizes that success will hinge on securing partnerships, patents, and funding. While Boysen has been bootstrapping Naware, he plans to initiate a fundraising round soon, emphasizing his commitment to delivering an effective weed control solution. "I’ve got to get a funding round that just crushes anybody else trying to think about it," he stated. With determination and innovation at the forefront, Naware is poised to transform the landscape of lawn care.