WordPress.com adds an AI Assistant that can edit, adjust styles, create images, and more

In a groundbreaking move, WordPress.com, the popular hosting platform from Automattic, has unveiled a new AI assistant designed to transform the way users manage their websites. Announced on Tuesday, this innovative feature is integrated directly into the site, enabling users to modify content and layout using natural language commands. Site owners can now issue simple requests to the AI assistant, such as making a section appear more modern or changing color schemes to be brighter and more vibrant. The system accommodates broad commands, allowing users the flexibility to express their design needs without the need for precise phrasing. For example, you could instruct the AI to 'add a contact page' or 'create a testimonials section' with ease. It’s important to note that the AI's capabilities are optimized for block themes; users of classic themes will not have access to this feature. Beyond layout adjustments, the assistant can also enhance site content, offering to rewrite bios to convey confidence or translate text to different languages. Furthermore, it acts as a virtual editor, providing headline suggestions, fact-checking, and grammar improvements through the block notes editor introduced in WordPress 6.9. By typing @ai followed by specific requests, users can seamlessly incorporate the AI into their collaboration processes. For visual enhancements, the assistant utilizes Google Gemini’s Nano Banana AI models, enabling users to create new images or modify existing ones. The feature is easily accessible through a new 'Generate Image' button located in the Media Library, where users can specify image requirements such as aspect ratios and styles. The WordPress AI Assistant is an optional tool, allowing users to enable it at their discretion. To activate this feature, users need to log in, navigate to their Sites list, select their site name, and access the Settings. There, they can toggle the 'Enable AI assistant' option. For those purchasing a website using the AI website builder, the assistant will be turned on automatically, making it easier than ever for users to design and manage their sites effectively.