Meta and Oakley launch smart glasses with 3K video and Meta AI integration

Meta has made waves in the tech world by unveiling a new set of smart glasses in partnership with Oakley, a move that targets athletes and sports enthusiasts. The Meta Oakley HSTN smart glasses, a limited-edition product, will be available for preorder starting July 11, priced at $499. Additionally, a broader collection is expected to debut later this summer, with starting prices from $399. These innovative glasses are based on Oakley’s HSTN design, pronounced "how-stuhn," and boast an impressive front-facing camera that can record in stunning 3K video quality. Equipped with open-ear speakers and built-in microphones, users can capture photos, enjoy music, and initiate hands-free calls while interacting seamlessly with Meta AI through voice commands. The AI assistant is designed to handle a variety of tasks, from responding to contextual questions to capturing media and providing real-time translations. It can even assist users by offering information about their surroundings. Meta claims that the new eyewear features a battery life that doubles that of the previous Meta Ray-Bans, providing up to eight hours of usage and 19 hours on standby. A quick 20-minute charge can restore 50% of the battery, and the included carrying case offers up to 48 hours of extra charge for on-the-go convenience. The Oakley Meta HSTN smart glasses come in six different frame and lens combinations, including options like warm grey with ruby lenses and sleek black with polarized black lenses. Certain models incorporate Oakley’s Prizm Lens technology, enhancing visibility under diverse lighting conditions. Additionally, there will be an option for prescription lenses available at an extra cost. “This is our first product specifically designed for athletes and fans alike,” Meta stated. The launch further solidifies Meta’s ongoing partnership with EssilorLuxottica, the parent company of both Oakley and Ray-Ban. According to Meta’s FY2024 financial report, over two million pairs of Meta Ray-Ban glasses have already been sold. The HSTN glasses will initially be available in several countries, including the U.S., U.K., Canada, Australia, Germany, France, and Italy, with plans to expand to India, Mexico, and the UAE later this year.