Enhanced Games founder on the controversial ‘future of sports’

Can the use of performance-enhancing substances redefine the limits of athletic achievement? The founders of the Enhanced Games believe it can, and they are set to launch a groundbreaking sporting event that endorses such practices. With financial backing from notable figures like Peter Thiel and Donald Trump Jr. through their investment firm, 1789 Capital, the Enhanced Games aim to disrupt the traditional Olympic model by creating a competition where doping is permissible. Scheduled to debut in Las Vegas in May 2026, this innovative event offers enticing rewards, including $1 million for athletes who set new world records. The Enhanced Games are modeled on a business strategy akin to that of Red Bull, leveraging the excitement of the competition as a platform to promote future enhancement products. In a recent episode of TechCrunch’s Equity podcast, co-founder and President Aron D’Souza discussed the implications of such enhancements, the business opportunities within the longevity sector, and the ethical considerations of who should have access to these advancements. Tune in to the full episode for a deeper dive into the future of sports and performance enhancement.