Noise launches Master Buds Max in India with Sound by Bose technology

Noise, a prominent name in India's connected lifestyle sector, has introduced the Master Buds Max, marking its inaugural foray into over-ear headphones within the flagship Master Series, in partnership with Bose. This innovative product aims to elevate the premium audio experience by providing top-tier sound quality, cutting-edge noise cancellation, and intelligent EQ tuning—all at a competitive price. Launched at the IFA Berlin 2025 event, the Master Buds Max signifies an important advancement in India's audio technology landscape. Leveraging Sound by Bose technology, these headphones promise an immersive audio experience with remarkable clarity and depth, suitable for everything from travel to everyday work environments. Amit Khatri, Co-Founder of Noise, stated, "The Master Buds Max represents a significant milestone in India’s audio journey. By incorporating Sound by Bose technology, industry-leading Active Noise Cancellation (ANC), and dynamic EQ capabilities, we are offering a product that raises the bar in its category. We believe that premium innovation should be accessible to millions, not just a select few." The headphones boast adaptive Active Noise Cancellation, tested across 61 frequency points, which effectively minimizes background noise—from bustling city traffic to the roar of aircraft engines—ensuring an immersive listening experience. For the first time in this price range, Noise introduces Dynamic EQ technology, which automatically fine-tunes sound levels depending on the surrounding environment and volume. This feature guarantees balanced bass and crisp treble, regardless of the setting. Battery performance is another standout feature, with up to 60 hours of playback time—the longest available in its class. A rapid 10-minute charge provides an impressive 10 hours of usage, making it perfect for both travel and daily commutes. Designed with comfort in mind, the lightweight 262g build incorporates vegan leather ear cushions and aerospace-grade metallic grills. Its ergonomic design ensures even pressure distribution, minimizing discomfort during extended listening sessions. For enhanced everyday functionality, the Master Buds Max includes five microphones with advanced call noise cancellation, dual-device pairing, and comprehensive app control via the Noise app. The headphones will be available in Onyx, Titanium, and Silver starting October 14, 2025, with an introductory price of ₹9,999. Customers can purchase them through gonoise.com, Amazon, Reliance Digital, Croma, and Vijay Sales.