HomeBoost’s app will show you where to save on your utility bills

Selina Tobaccowala, inspired by her daughter's reminders to conserve energy, embarked on a new venture after selling her previous startup, Gixo. Recognizing a significant gap in the market for sustainable living solutions, she aimed to address the challenges many face in reducing their utility bills. With no formal background in climate science or engineering, Tobaccowala relied on her expertise in surveys, a skill honed during her tenure as president and CTO of SurveyMonkey. She engaged extensively with consumers to understand their struggles with energy costs. "We constantly heard about how people received notifications stating they were spending more than their neighbors, yet they felt powerless to change it," she explained. This insight led to the co-founding of HomeBoost, designed to empower homeowners to conduct their own energy assessments. Participating in TechCrunch Disrupt 2025's Startup Battlefield 200, HomeBoost has developed an innovative process that begins with a BoostBox kit sent to customers. This kit contains an infrared camera, a blacklight, and access to an app that guides them through the assessment. As users explore their homes, the infrared camera identifies areas where air leakage occurs, while the blacklight helps pinpoint energy-efficient lighting options. The app compiles the data and generates a comprehensive report detailing actionable upgrades, which may also include local rebates. While some utility companies offer similar assessments, the quality can vary widely, often leaving consumers frustrated with upselling tactics. HomeBoost's service is both affordable and user-friendly, costing $99—significantly less than traditional assessments. The startup collaborates with utility companies that subsidize costs for customers. For instance, Omaha Public Power District covers nearly the entire fee, while Central Hudson offers full coverage through public library checkouts. For those who prefer professional assistance, HomeBoost has also created a version of its app tailored for energy auditors, enabling them to efficiently serve more clients. Additionally, the company is piloting a feature that connects homeowners with contractors who can implement the suggested upgrades. By bridging the gap between consumers, utilities, and contractors, Tobaccowala envisions HomeBoost as a powerful tool for driving energy efficiency and fostering environmental improvement. "It’s a unique scenario where everyone benefits from reduced utility bills, ultimately leading to a positive impact on our climate," she stated.