Realme’s Francis Wong says Indian buyers want all-day power, not faster charging

Realme is set to redefine smartphone longevity with its upcoming P4 Power, scheduled for launch in India on January 29, 2026. This innovative device boasts an impressive 10,001mAh battery, significantly larger than the typical offerings in the market, as the company shifts its focus towards endurance rather than mere charging speed. In a conversation with Business Today, Francis Wong, Chief Marketing Officer of Realme India, emphasized the changing preferences of consumers. He noted that buyers are increasingly prioritizing battery life over fast charging capabilities. "The real pain point isn’t charging speed, it’s battery size. Consumers don’t want to charge frequently, no matter how fast it is. They want to charge once at night and have a full day of power," Wong explained. Positioned as a powerhouse in a market where 5,000mAh batteries are the norm, the P4 Power is engineered to maintain a sleek profile despite housing one of the largest batteries ever seen in a mainstream smartphone. Managing the dimensions of such a large battery presented engineering challenges, particularly concerning thickness. Realme tackled this by utilizing advanced silicon-carbon battery technology, which enhances energy density and minimizes battery size. While the focus is on capacity, the P4 Power does not compromise on charging speed. It supports 80W fast charging, allowing users to recharge the battery to 50% in approximately 36 minutes, with a full charge taking about 85 minutes—an impressive feat for a battery of this size. Targeting heavy users, especially students who rely on their devices for entertainment, gaming, and online learning, Realme is positioning the P4 Power as the ideal choice for those needing robust performance throughout the day. Wong confirmed that the company plans to expand its lineup with additional large-battery devices, including models with 8,000mAh and 9,000mAh capacities, to cater to diverse user needs. In addition to size, Realme is also addressing battery longevity concerns, crucial for Indian consumers who tend to keep their phones for several years. The P4 Power will feature a battery health guarantee, ensuring that if the battery health drops below 80% within four years, users will receive a free replacement. Wong expressed confidence in the battery's design, stating it is built to endure up to 1,600 charge cycles, which naturally benefits its long-term health. Lastly, the P4 Power will be marketed as a value-for-money option, focused on online sales to maintain competitive pricing. Although the final price has yet to be announced, Wong assured that Realme aims to keep the device affordable for its target audience.