OpenAI launches new enterprise platform in bid to win more business customers

On Thursday, OpenAI introduced its latest offering, an enterprise platform named Frontier, aiming to enhance its appeal among business clients. This innovative platform serves as an intelligence layer designed to integrate various systems and data within organizations, streamlining how companies manage, deploy, and construct artificial intelligence agents. Fidji Simo, CEO of Applications at OpenAI, emphasized that Frontier reflects the company's commitment to collaboration within the broader ecosystem. "We are not going to build everything ourselves," Simo stated during a press briefing. He highlighted the necessity for enterprises to partner with multiple stakeholders to achieve their AI objectives. OpenAI has seen substantial growth in its enterprise segment, reporting over 1 million business customers globally as of November. CFO Sarah Friar indicated that enterprise clientele currently constitutes about 40% of OpenAI's business, with expectations to rise to nearly 50% by year-end. The Frontier platform complements OpenAI's existing offerings, including ChatGPT Enterprise. Denise Dresser, OpenAI's chief revenue officer, pointed out that many companies lack effective means to harness AI agents as collaborative partners. "That's exactly why we've built Frontier," she explained. While OpenAI has not disclosed pricing details for Frontier, the platform supports agents developed by OpenAI, in-house enterprise agents, and those from third-party providers such as Google and Microsoft. Simo acknowledged the challenge of creating every AI agent that businesses might require. Frontier enables AI agents to access a shared business context by linking isolated internal applications and data storage systems. This capability allows agents to manage intricate tasks and analyze data within an open execution environment. As a result, employees could employ agents to perform actions such as coding or file management. Furthermore, Frontier incorporates tools for assessing and enhancing agents' performance, fostering ongoing improvement. Barret Zoph, OpenAI's general manager of business-to-business, stated, "What we're fundamentally doing is transitioning agents into true AI coworkers." Currently, Frontier is being rolled out to a select group of initial users, including companies like Uber, State Farm, Intuit, and Thermo Fisher, with plans for broader availability in the coming months.