OpenAI is testing ads in ChatGPT on Free and Go subscription tiers

OpenAI has initiated a trial phase for advertisements in ChatGPT, specifically targeting users on the Free and Go subscription tiers in the United States. This testing commenced on February 9, 2026, with the assurance that these ads will not interfere with the responses generated by the AI. In a recent blog post, OpenAI emphasized that the ads will be visually distinct from the chat responses. The ads displayed will be tailored to users based on their ongoing discussions, previous conversations, and past interactions with advertisements. For instance, if a user is looking up recipes, they might encounter ads for meal kits or grocery delivery services. OpenAI clarified that if several advertisers are relevant, the ad that aligns most closely with the user's chat will be prioritized. Users will have the flexibility to opt out of personalized advertisements and will also have tools to dismiss or hide ads, provide feedback, and understand the reasoning behind specific ads being shown. Privacy remains a top priority; advertisers will not have access to user chats, history, or personal information. Instead, they will receive aggregate performance data regarding ad views and clicks. In conjunction with the ad rollout, OpenAI is implementing stringent safety measures. Advertisements will not be displayed to users under the age of 18 and will be excluded from sensitive discussions, including those related to health or politics. Currently, the ad testing is limited to a selected group of users before a potential global expansion. OpenAI's decision to incorporate ads stems from the need to support their growing infrastructure and ongoing investments in AI technology. According to the company, advertising revenue will aid in providing broader access to AI, allowing for enhanced free and low-cost offerings while continuously improving the capabilities of their services.