What is Roi? AI powered powered personal financing app acquird by OpenAI

OpenAI, the organization behind ChatGPT, has made headlines with its recent acquisition of the innovative personal finance application, Roi. In a move reflecting the growing trend within the artificial intelligence sector, OpenAI has brought on Roi's CEO, Sujith Vishwajith, as part of the integration. In a similar vein, earlier this year, Meta made waves by investing $14.3 billion for a 49% stake in Scale AI, subsequently recruiting its CEO, Alexandr Wang, to spearhead the Meta Superintelligence Labs. Google also made strategic hires following an unsuccessful acquisition attempt by OpenAI, bringing aboard Windsurf's CEO Varun Mohan and co-founder Douglas Chen. Sujith Vishwajith, who co-founded Roi, took to social media platform X to share his excitement about the acquisition. He stated, "I’m thrilled to announce that Roi has been acquired by OpenAI! We launched Roi three years ago with the mission to make investing accessible for everyone through a personalized financial experience. Throughout this journey, we've come to believe that personalization is not just the future of finance, but the future of software itself." This acquisition represents a significant milestone for Roi, as Vishwajith expressed gratitude to users, investors, and supporters who contributed to the journey. Founded in 2022, Roi is a New York-based fintech startup that developed a mobile app functioning as an AI financial companion. The app enables users to trade and monitor a variety of assets, including cryptocurrencies, stocks, and NFTs, thereby providing a tailored investing experience. Roi's unique feature includes a personalized AI assistant that adapts its responses based on user-specific information such as profession and investment preferences. According to a report from TechCrunch, Roi successfully raised $3.6 million in early-stage funding from notable investors, including Balaji Srinivasan, Spark Capital, Gradient Ventures, and Spacecadet Venture. The application has been described on its App Store page as "Roi AI!"—a tool akin to ChatGPT, but specifically designed to understand user investments with real-time market data access. However, as the team transitions, Roi will cease its operations by October 15, 2025, while the remaining team members will be departing. Before acquiring Roi, OpenAI had previously purchased several companies, including the analytics platform Context.ai in April 2025, as well as Jonny Ive's startup io in May and the talent acquisition company Crossing Minds in June 2025. This acquisition marks yet another step in OpenAI's expansive growth strategy.