OpenAI feels “burned” by Apple’s crappy ChatGPT integration, insiders say

OpenAI is reportedly contemplating legal action following the unsatisfactory integration of ChatGPT into Apple's product ecosystem. Insiders, who spoke on the condition of anonymity, revealed to Bloomberg that the partnership has become increasingly strained. Initially, Apple had drawn parallels between this integration and its controversial decision to embed Google search within the Safari browser, which had generated excitement at OpenAI. Expectations were high for the collaboration, with OpenAI anticipating potential revenue in the billions from subscriptions tied to the integration. However, the reality has fallen short of these ambitions. Sources indicate that OpenAI believes Apple has not adequately promoted the ChatGPT features, raising concerns that the deal may have negatively impacted the ChatGPT brand itself. A significant point of contention lies in how the integration was designed. Insiders reported that Apple required users to specifically mention 'ChatGPT' when using Siri to access the features, complicating the user experience. Additionally, Apple's choice to display limited information in small response windows has led to concerns that users may overlook these features altogether. An OpenAI executive expressed regret over the lack of clarity during the initial agreement, indicating that they had taken a 'leap of faith' that now feels misplaced. The executive reflected on the original excitement surrounding the partnership, highlighting the potential for reaching a vast customer base within Apple's mobile ecosystem. However, attempts to renegotiate terms have reportedly stalled. Feeling 'burned' by the current situation, OpenAI has decided against entering new partnerships to develop AI models with Apple. Insiders suggest that OpenAI is actively collaborating with an external legal firm to explore various options that could be executed soon. The executive summarized their frustrations, stating, 'We have done everything from a product perspective. They have not, and worse, they haven’t even made an honest effort.'