OpenAI imposes daily 6-video limit on free Sora users: Here's why

In response to an overwhelming demand for their AI generation tools over the holiday weekend, OpenAI and Google have enacted new usage restrictions for free users. This decision impacts OpenAI’s Sora video model and Google’s recently launched Nano Banana Pro image system, as well as the Gemini 3 Pro suite. Bill Peebles, head of Sora at OpenAI, announced on X that the company will limit free users to six generations per day. He noted that while ChatGPT Plus and Pro subscribers will continue to enjoy their existing limits, anyone requiring additional generations can purchase them. Peebles emphasized the strain on GPU resources, stating, "our GPUs are melting, and we want to let as many people access Sora as possible!" This new restriction means that free users will need to manage their daily allowance carefully if they wish to explore AI video capabilities this weekend. On the other hand, paid subscribers will not face any limitations. Similarly, Google has also revised its access policies. The Nano Banana Pro model now restricts free users to just two image generations per day, a decrease from three. This change was initially reported by 9to5Google, which highlighted that Google had cautioned users about potential fluctuations in limits based on server load. Moreover, the previously generous access for free users of the Gemini 3 Pro model has been curtailed. Initially allowing up to five prompts and three image generations, free users are now subject to "Basic access," where daily limits can change frequently. Google has confirmed a strict cap of two images per day for the Nano Banana Pro, attributing this limitation to the high demand for image generation and editing. The simultaneous imposition of these restrictions by both OpenAI and Google underscores the significant pressure on GPU resources as more users flock to the latest generative models. While paying customers maintain priority access, those using free services may experience limitations until demand levels off.