Netflix CTO says more vertical video experiments are coming, but streamer is not competing with TikTok

During the recent TechCrunch Disrupt 2025 conference, Netflix's Chief Technology Officer, Elizabeth Stone, shared insights into the company's upcoming experiments with vertical video content. Stone emphasized that while Netflix is venturing into this format, it is not positioning itself as a competitor to popular platforms like TikTok. Stone explained that Netflix recognizes the diverse content preferences of viewers, noting that sometimes audiences are in the mood for a full-length TV show or movie, while at other times, they seek shorter, more digestible content. To address this, Netflix aims to broaden its content offerings and is currently testing a vertical video feed designed for mobile users. This new feature provides a scrolling experience of clips from Netflix's original programming, encouraging viewers to discover new shows and films. Moreover, Stone hinted at potential future enhancements for this vertical feed, particularly with the integration of Moments, a feature that allows users to clip and share their favorite scenes from shows and movies. While she did not confirm specific plans, she mentioned ongoing exploration of how to incorporate various content types into the vertical feed, including innovative ways to clip and share. Additionally, Netflix is looking to expand into the podcasting realm following its recent partnership with Spotify. Stone indicated that this collaboration would allow Netflix to utilize new formats like vertical video to introduce podcast content on both mobile and television platforms. She noted that users can expect to see these new experiments roll out over the next few quarters, with more developments expected throughout 2026.