Kristen Craft brings fresh fundraising strategy to the Foundation Stage at TechCrunch All Stage

The fundraising landscape in 2025 is a far cry from what it was in 2021, and that shift is the focus of an upcoming roundtable session at TechCrunch All Stage. Scheduled for July 15 at the SoWa Power Station in Boston, Kristen Craft, the head of Business Development at Fidelity Private Shares, will lead a discussion titled, “It’s Not 2021 Anymore. Navigating the 2025 VC Landscape.” During this session, Craft aims to equip founders with the knowledge they need to thrive in today’s venture capital environment. The discussion will cover crucial changes, including evolving investor expectations and a heightened emphasis on business model viability. Craft will address the new realities for startups, where merely aiming for rapid growth or presenting ambiguous plans is no longer sufficient to attract funding. Craft’s extensive experience as both a founder and operator in the startup ecosystem provides her with a deep understanding of current funding challenges. At Fidelity Private Shares, she collaborates closely with startups and investors on crucial aspects like equity management and fundraising strategy, giving her a unique perspective on the private capital landscape. Furthermore, her commitment to fostering community and supporting diverse founders adds an important dimension to the conversation. With a background in B2B SaaS and expertise in digital marketing and strategic partnerships, Craft’s insights will be invaluable, especially for those looking to scale sustainably. This session promises to be a vital resource for both new and seasoned founders, offering practical advice on adapting pitches for a more cautious market. Attendees will gain a clearer understanding of what it takes to succeed in the current environment. Those interested in participating can register for TechCrunch All Stage, where they will also have access to additional sessions led by various experts in the field. Early registration offers significant savings, making it an excellent opportunity for entrepreneurs and investors alike.