Kristen Craft brings fresh fundraising strategy to the Foundation Stage at TechCrunch All Stage

The landscape of fundraising in 2025 has transformed dramatically from what it was in 2021, and understanding this shift is crucial for today’s entrepreneurs. At the upcoming TechCrunch All Stage event on July 15, held at Boston's SoWa Power Station, Kristen Craft, the Head of Business Development at Fidelity Private Shares, will host a pivotal roundtable session titled "It’s Not 2021 Anymore. Navigating the 2025 VC Landscape." In this insightful discussion, Craft will delve into the evolving norms of venture capital, guiding founders through the complexities of a market that demands more than just rapid growth and unclear roadmaps. With a focus on the changing expectations of investors and the increased scrutiny on business models, she aims to provide actionable strategies for successfully securing funding. Craft, who boasts extensive experience as both a former founder and a long-time operator, brings a compassionate and informed perspective to the challenges faced by startups today. In her role at Fidelity Private Shares, she engages directly with both startups and investors, offering expertise in equity management, fundraising readiness, and go-to-market strategies. This has positioned her at the forefront of the trends influencing private capital. Moreover, Craft is a strong advocate for fostering community and supporting diverse founders. Her rich background in B2B SaaS, along with her knowledge in strategic partnerships and digital marketing, makes her session particularly beneficial for entrepreneurs looking to scale sustainably. Whether you’re preparing for your first funding round or refining your pitch for a cautious market, this session promises a realistic and strategic approach to achieving success. Don’t miss the opportunity to join fellow founders and investors at TC All Stage for this essential discussion and many others led by experts in the field. Register now to take advantage of introductory pricing and save up to $425.