Meta will pay Instagram, TikTok and YouTube social media stars to post on Facebook

On Wednesday, Meta introduced an innovative initiative designed to attract prominent creators from platforms like TikTok and YouTube to Facebook. The newly launched Creator Fast Track program promises guaranteed compensation and enhanced visibility for social media influencers with established audiences. Under this program, creators boasting at least 100,000 followers on platforms such as Instagram, TikTok, or YouTube can receive $1,000 monthly, while those with over a million followers are eligible for $3,000 each month. Yair Livne, Meta's vice president of product for Facebook Creators, emphasized that the initiative aims to alleviate the challenges many creators face when transitioning to Facebook. "We have heard from established creators on other platforms that it can be hard or intimidating to get started," Livne noted in an interview with CNBC. Although the guaranteed payments are set to last for three months, creators will gain access to Facebook's Content Monetization program, along with a perpetual boost in reach. This announcement marks a significant effort from Meta to engage creators, especially as the company reported nearly $3 billion paid to creators in 2025, reflecting a 35% increase from the previous year. Notably, 60% of this sum was allocated to Reels content, with the remainder distributed across various formats. Despite boasting over 3 billion users, Facebook has historically struggled to retain creators, who often prefer TikTok and YouTube. The Creator Fast Track program is part of Meta’s strategy to attract those with loyal followings to enrich Facebook's original content ecosystem. To qualify, creators must post at least 15 Reels on Facebook over a 30-day span, spread across at least ten different days. Content does not need to be exclusive to Facebook, but it must be original to the creator, including AI-generated works. Additionally, Meta is enhancing its Content Monetization metrics, providing creators with clearer insights into qualifying views for payouts, estimated earnings rates, and reasons why certain views do not qualify. "I just don't think that a lot of creators today think about Facebook as the primary place they can go. But that itself actually creates this huge arbitrage opportunity," remarked Meta CEO Mark Zuckerberg during a recent podcast appearance. Zuckerberg has expressed a desire to revive Facebook's original essence, implementing features like a Friends tab for more personal content and transitioning the creator compensation model from revenue sharing to engagement-based payouts. Meta is optimistic that combining upfront payments with increased distribution will invigorate activity on Facebook, especially as creators express concerns over inconsistent earnings across different platforms. "We really want every creator to see Facebook as a home for them and a necessary platform to be on," Livne concluded, emphasizing the importance of monetization in this vision.