Meta taps Prada for next wave of AI smart glasses, expanding beyond Ray-Ban: Report

Meta is reportedly collaborating with renowned Italian fashion house Prada to create a new line of AI-enhanced smart glasses. This initiative represents a bold step in diversifying Meta’s wearable technology offerings, moving beyond their established partnership with EssilorLuxottica. The news, initially reported by CNBC, has yet to confirm a specific timeline for the product's unveiling or release. If the collaboration goes ahead, it could signify Meta's ambition to merge cutting-edge technology with high-end fashion, reaching new audiences beyond the mainstream appeal of their Ray-Ban offerings. Meta has relied heavily on its long-standing relationship with EssilorLuxottica, which includes popular brands such as Ray-Ban and Oakley. The existing Ray-Ban Meta smart glasses have already achieved significant sales, known for their stylish design combined with voice-activated AI and integrated camera capabilities. In addition, Meta recently hinted at an upcoming collaboration with Oakley, with a projected price tag of approximately $360, as reported by Bloomberg and CNBC. While Prada is not part of the EssilorLuxottica group, the luxury brand has depended on the company for the production of its eyewear for years, and they have recently renewed their manufacturing agreement. This sets the stage for potential innovations at the intersection of fashion and technology. If realized, the Meta-Prada smart glasses could redefine wearable technology, harmonizing advanced AI features with the iconic elegance of Italian design, appealing to both tech-savvy users and fashion aficionados alike.