Meta appoints generative AI VP to run Threads

Meta has announced the appointment of Connor Hayes, its Vice President of Product for Generative AI, as the new head of Threads. This significant shift comes as the platform, originally overseen by Instagram's Adam Mosseri, evolves beyond a mere extension of Instagram into a robust social media entity. Launched in 2023, Threads has quickly gained traction, with its mobile daily active user (DAU) figures nearing those of X, as reported by market intelligence firm Similarweb. Currently, Threads boasts around 115 million DAUs, while X reports approximately 132 million. The rapid growth of Threads indicates a pressing need for dedicated leadership to manage its expanding user base. TechCrunch has reached out to Meta for additional insights regarding this leadership transition.