Maybelline New York and Snapchat launch ‘MNY Look Studio’ AR beauty experience for India

In a groundbreaking collaboration, Maybelline New York has teamed up with Snapchat to introduce the MNY Look Studio, an augmented reality beauty platform tailored specifically for users in India. This innovative experience is designed to empower consumers to explore, experiment with, and confidently express their festive beauty styles. Developed by Snapchat’s in-house innovation studio, MNY Look Studio acts as a virtual makeup artist right within the app. Users can easily try out a variety of festive looks, discover Maybelline products that match their unique styles, and share their makeup creations with friends. "Imagine MNY Look Studio as your personal professional makeup artist," the company stated, highlighting how the platform facilitates the exploration of makeup styles for significant celebrations such as Navratri, Diwali, and Pujo, capturing the vibrant colors of India’s festive season. Key features of the MNY Look Studio include: - **Festive Looks**: Four AR makeup styles inspired by Indian traditions, seamlessly blending global artistry with local cultural elements. - **Personalised Colour Analysis**: A smart tool that identifies skin undertones and suggests the most flattering shades for each user. - **Simplified Interface**: An intuitive design that ensures a user-friendly experience for everyone. - **Continuous Updates**: Fresh looks will be introduced in October, keeping the platform dynamic and relevant beyond the festive season. Jessica Rode, General Manager of Maybelline New York in India, expressed excitement about the launch, stating, "We’re thrilled to offer Indian consumers a unique, interactive way to explore makeup. Snapchat is a leading player in the global AR space and has a strong appeal among Gen Z audiences in India. This partnership allows us to engage with our consumers through innovative, fun, and culturally significant experiences." Resh Sidhu, Global Director of Snap AR Developer Marketing & Branded Innovation at Snap Inc., remarked, "At Snap, we are dedicated to leveraging AR and AI to add real value to people’s lives. Our partnership with Maybelline New York for Look Studio exemplifies how technology and creativity can combine to enhance beauty, making it more accessible, personalised, and enjoyable."