Mark Cuban says the winners of the 2026 midterms are those 'already working' to integrate AI into their campaigns

Mark Cuban has declared that artificial intelligence is set to become a critical asset in political campaigns, highlighting that Democrats may be lagging in its adoption. In a series of insightful posts on BlueSky, the billionaire entrepreneur and television personality expressed concerns that Republicans are ahead in utilizing digital platforms and innovative technologies. Cuban emphasized that those who will succeed in the upcoming midterm elections are already strategizing on how to incorporate AI tools like ChatGPT and Gemini into their campaign efforts. He noted that millions of voters might simply ask, 'Who should I vote for this election?' when seeking guidance. Referencing the 2024 campaign, Cuban pointed out a notable instance where Donald Trump claimed that AI had transformed one of his speeches in a mere 15 seconds. Additionally, Trump had circulated AI-generated images featuring cultural icons, including misleading visuals of Taylor Swift appearing to support him. Cuban also shared insights from a Substack article authored by Caroline Orr Bueno, a researcher at the University of Maryland's Applied Research Lab for Intelligence and Security. The piece discussed how Trump's allies effectively exploit social media algorithms to amplify outrage and ensure their content dominates users' feeds. Cuban remarked, 'This is exactly why Dems get their ass handed to them by Trump's world,' underlining their struggle to harness social media algorithms effectively. In response to these challenges, the Democratic National Committee has not yet commented. However, the National Democratic Training Committee recently unveiled an AI 'playbook' aimed at guiding candidates on leveraging AI for social media engagement, outreach, and research while cautioning against the potential pitfalls of tactics like deepfakes.