Mark Cuban just jumped on OpenAI's Sora 2 wave — and he's encouraging fans to make AI videos of him

Billionaire entrepreneur Mark Cuban is making waves in the AI video landscape by actively participating in OpenAI's Sora 2 platform. Known for his role on "Shark Tank," Cuban recently announced that his "Cameos are open" for users looking to create AI-generated videos featuring him. In a series of posts on social media platforms X and Bluesky, Cuban encouraged his followers to engage with the Sora tool, stating, "For those of you on Sora, my Cameos are open. Have at it." He also shared an invite code, MCUBAN, inviting users to download Sora 2 and join in on the fun, emphasizing that he views the initiative as a lighthearted endeavor. With his posts attracting over 800,000 views, Cuban's enthusiastic promotion indicates a strong interest in Sora 2, which has rapidly gained attention for its capabilities. The app allows users to create personalized and humorous clips, raising both excitement and concerns due to the realistic nature of the generated videos. Cuban confirmed to Business Insider that his likeness can be used freely by anyone wishing to create a cameo. Sora 2 has quickly become a cultural phenomenon, with many users sharing creative and sometimes absurd content featuring various public figures, including early contributions from OpenAI staff like CEO Sam Altman. These initial videos have included everything from comedic skits to imaginative scenarios, showcasing the app's versatility. The popularity of Sora 2 has resulted in a surge of interest, with invite codes being traded online for prices ranging from $10.99 to nearly $45. In response to this growing demand, OpenAI has been adjusting its policies to provide users with more control over their intellectual property and explore potential revenue-sharing options for creators. As Sora continues to climb the ranks in app stores, it seems poised to reshape how users interact with AI-generated content, sparking both creativity and discussion around the implications of such technology.