An autonomous car for consumers? Lucid says it’s happening.

In a bold move towards the future of mobility, Lucid Motors, the Saudi-backed electric vehicle startup, has announced a strategic partnership with Nvidia. The collaboration aims to harness Nvidia's advanced hardware and software to develop a consumer-friendly autonomous vehicle. As the automotive industry increasingly embraces artificial intelligence, Lucid is stepping up its game. The company, formed by former Tesla engineers, has already made waves with its highly efficient electric vehicles, including the Lucid Air. However, to expand its market presence, Lucid is diversifying its offerings, having recently introduced the Gravity SUV to its lineup. To achieve profitability, Lucid needs to ramp up production, targeting sales of tens of thousands of electric vehicles annually. The company is planning to launch smaller, more affordable models, with a midsize crossover set to debut in 2027, aiming for a price point below $50,000. Interim CEO Marc Winterhoff emphasized the significance of this partnership, stating, "We’ve already set the benchmark in core EV attributes with proprietary technology that results in unmatched range, efficiency, space, performance, and handling. Now, we’re taking the next step by combining cutting-edge AI with Lucid’s engineering excellence to deliver the smartest and safest autonomous vehicles on the road." With Nvidia's support, Lucid is determined to push the boundaries of innovation and maintain its leadership in the rapidly evolving quest for autonomous mobility.