
Magic Eden, widely recognized for its non-fungible token marketplace, has teamed up with the creators of President Donald Trump's meme token to introduce an official cryptocurrency wallet branded as the $TRUMP Wallet. This innovative wallet will prominently feature the president's name and image and will facilitate trading for $TRUMP alongside other digital currencies, including Bitcoin. A waitlist for the wallet was made available on Tuesday at TrumpWallet.com, leading up to an anticipated wider launch later this summer, as confirmed by a spokesperson from Magic Eden. Marketed as "the first and only crypto wallet designed for dedicated Trump supporters," the initiative was promoted on social media with an enticing offer of a share in $1 million worth of $TRUMP rewards. Participants who join the waitlist and invite others can enhance their position, according to a statement from Magic Eden to CNBC. This gamified strategy represents the latest effort to attract investment into crypto projects associated with Trump, further solidifying his connections within the digital asset sector. Trump's burgeoning crypto portfolio already encompasses NFTs, a stablecoin, a DeFi platform complete with its own token, and meme coins inspired by him and the First Lady, alongside plans for cryptocurrency ETFs via Truth Social's financial division, TruthFi. The $TRUMP Wallet seems to be built upon Slingshot Finance, a self-custodial trading application acquired by Magic Eden in April. Slingshot’s platform promotes meme tokens such as BONK and FARTCOIN while bypassing direct collection of user identity information; instead, it relies on MoonPay for identity verification. It is still uncertain whether the Trump Wallet will implement its own know-your-customer (KYC) protocols or how revenue sharing will be structured between Magic Eden and Trump-related organizations. CNBC has reached out to the $TRUMP token team to clarify the partnership's terms, potential revenue-sharing arrangements, and the KYC requirements for the wallet but has not yet received a response.
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