Kayak launches an ‘AI Mode’ for travel questions, search, and bookings

Kayak, the popular travel search engine, has introduced an exciting new feature called "AI Mode" to enhance the way users plan their trips. This cutting-edge tool allows travelers to engage with an AI chatbot directly on Kayak's website, enabling them to pose travel-related questions, compare options, and make bookings for flights, hotels, and rental cars. This feature is now accessible on both desktop and mobile platforms, leveraging Kayak's collaboration with ChatGPT to provide tailored and contextual responses. The launch of AI Mode follows Kayak's earlier initiative, Kayak.ai, which served as a testing platform for integrating AI technologies. This platform enabled the tech team to experiment with AI-powered features before seamlessly transitioning them to the main Kayak.com site. With AI Mode, users can request travel suggestions, such as budget-friendly destinations, the best deals to specific locations, or comparisons of hotel amenities. The chatbot is also equipped to handle more open-ended inquiries, like asking for recommendations for New Year's Eve celebrations without a predetermined destination. Additionally, users can inquire about the optimal times to travel based on ticket pricing trends. This new feature is particularly beneficial for travelers in the initial stages of planning, helping them explore various options and ideas. However, it remains to be seen how effectively this AI-driven approach will convert users into paying customers. Currently, AI Mode is available in English within the United States, with plans for expansion to other countries and languages later this month. Kayak also aims to introduce the feature across additional platforms and enhance it with voice-request capabilities in the near future. As the travel industry increasingly embraces AI solutions, Kayak’s move to integrate this technology directly into its platform positions the company to gain valuable insights into user behavior and preferences. Notably, OpenAI has also partnered with major travel companies like Expedia and Booking.com, which can now function as applications within ChatGPT. In contrast, Kayak's decision to host the AI chatbot on its own site may provide it with a more direct line to understanding consumer needs and trends.