iPhone 17 pre-booking starts today: India & US price, time, where to buy

Apple has officially launched the pre-order phase for its highly anticipated iPhone 17 series, following the grand unveiling at the recent 'Awe Dropping' event. Starting today, tech aficionados around the globe can secure their new devices ahead of the official sale date, set for September 19. Pre-orders commence at 5:30 PM IST, 8 AM ET, and 5 AM PT. Customers can place their orders directly through Apple's official website or the Apple Store app. In India, additional options such as Reliance Digital, Vijay Sales, and Croma are also available for pre-booking. Major online retailers like Amazon and Flipkart have also set up dedicated pages for the iPhone 17 series, suggesting potential pre-order availability. By pre-ordering, customers can ensure they receive their new iPhone models promptly on launch day, avoiding potential shortages and any premium charges for late purchases. In India, the pricing for the iPhone 17 series is as follows: the iPhone 17 starts at ₹82,900 for the 256GB model and goes up to ₹1,02,900 for the 512GB variant. The iPhone Air is priced from ₹1,19,900 for the 256GB version to ₹1,59,900 for the 1TB model. The iPhone 17 Pro starts at ₹1,34,900 for the 256GB configuration, while the iPhone 17 Pro Max begins at ₹1,49,900 for the same storage capacity. In the United States, the iPhone 17 series prices are set at $799 for the 256GB iPhone 17, with the cost rising to $999 for the 512GB model. The iPhone Air shares a similar price bracket, starting at $999 for the 256GB version. The Pro models range from $1,099 for the 256GB iPhone 17 Pro to $1,999 for the 2TB Pro Max. Notably, while the iPhone 17 series sees a price increase compared to its predecessor, it now offers 256GB as the base storage, effectively positioning it as a more economical option for users compared to the previous generation which started with only 128GB.