Instagram is testing more ways to customize ‘Your Algorithm’

Instagram is testing more ways to customize ‘Your Algorithm’

Instagram is reportedly expanding its content customization options, as indicated by a recent update from Adam Mosseri, the platform's head. The updates are aimed at refining 'Your Algorithm,' a feature that empowers users to influence the types of content they encounter, allowing them to prioritize certain topics while minimizing others. Launched last year, 'Your Algorithm' has gradually been integrated into various sections of the app. Mosseri emphasized the intention to transform this feature from a mere setting into a fundamental aspect of the Instagram experience. He mentioned, "Some of this is testing now, some is coming soon, and some might not work," highlighting the experimental nature of these changes. The post detailed several potential enhancements, such as a feature that activates the 'Your Algorithm' menu when users pull down on their feed, as well as an option to swipe up from Reels for similar customization prompts. Additionally, new buttons beneath individual Reels would allow users to express their interest in seeing more content like it. Users have been vocal in their feedback, with many comments echoing a common desire: to ensure that their feeds reflect the accounts they follow. One user succinctly captured this sentiment, stating, "WE JUST WANT OUR ALGORITHM TO SHOW THE PPL WE FOLLOW."

Sources : TechCrunch

Published On : Jun 27, 2026, 22:05

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