This VC charges $0 for PR, and has 12 unicorns to show for it

In a rapidly evolving tech landscape, Masha Bucher, the founder and General Partner of Day One Ventures, is forging a new path in venture capital. Her approach centers on bridging the gap between emerging technology and societal needs, focusing on not just funding but also enhancing public relations for her portfolio companies. Day One Ventures has made a name for itself by investing in standout companies like World, Superhuman, and Remote.com. Remarkably, twelve of its backed startups have achieved valuations in the multibillion-dollar range, showcasing the effectiveness of Bucher's dual strategy. In a recent episode of TechCrunch's Equity podcast, host Rebecca Bellan engaged Bucher in a discussion about the inadequacies of traditional public relations and her unique methods for selecting founders. Bucher emphasized the importance of staying active online, suggesting that modern startup leaders must be perpetually engaged in digital conversations to thrive. For more insights, be sure to tune into the entire episode and subscribe on platforms like Apple Podcasts, Overcast, and Spotify. Follow the Equity podcast on social media at @EquityPod for updates.